Essential Estate Living 12kg

Made with 74% meat and egg, 50% of it fresh. Every recipe starts with grass-fed British lamb, free-roaming British venison and Five Freedoms turkey. All are sourced with documented provenance from the same food chain as ingredients intended for human consumption, then chilled and delivered to the British kitchen in under 72 hours.

Whole eggs add highly digestible, high-biological-value protein. The recipe is finished with a blend of fresh berries and herbs.

• Venison: sourced through conservation-led deer management in Britain’s woodlands. It is a naturally lean protein with a rich, distinctive flavour.
• Lamb: raised on pasture by independent British sheep farmers in Wales, the West Country and the Scottish Borders.
• Turkey: from suppliers required to have regard to the Five Freedoms of Animal Welfare.

Glucosamine, chondroitin and MSM are included for joint support.

How it’s made

• Slow-cooked at a maximum of 82°C to help protect proteins, nutrients and natural flavour.
• Finished with FreshGravy, made from the meat’s own natural oils, which adds flavour and nutrients and helps protect the kibble from oxidation.
• Every delivery is tested for Salmonella, and samples are taken from raw ingredients and finished kibble throughout production.
• Avian influenza safeguards include carefully selected suppliers, risk assessments and validated thermal processing.
• Naturally preserved with rosemary extract.
• Not tested on animals.

Composition

Freshly prepared lamb and venison (40%), sweet potato, dried turkey (6%), peas, dried lamb (20%), lamb fat (2%), potato and potato protein, linseed, dried whole eggs (6%), alfalfa, gravy, minerals, fructooligosaccharides, glucosamine, MSM (methylsulfonylmethane), chondroitin, mannanoligosaccharides, carrot, spinach, cauliflower, cranberry, acai, bilberry, mulberry, apple, tomato, orange, pear, seaweed, marigold, ginseng, decaffeinated green tea, ginger.

Analytical constituents

Additives per kg

• Vitamins: vitamin A 14,423 IU, vitamin D3 1,346 IU, vitamin E 240 IU
• Provitamins: taurine 1,428 mg
• Trace elements: zinc (zinc chelate of amino acids, hydrate) 48 mg, iron (iron (II) chelate of protein hydrolysates) 48 mg, manganese (manganese chelate of protein hydrolysates) 34 mg, iodine (calcium iodate, anhydrous) 0.96 mg, selenium (sodium selenite) 0.19 mg
• Preservative: rosemary extract (natural)

Storage and best before

Store in a cool, dry place (5-18°C), away from direct sunlight, in an airtight container. The best-before date, time and unique production number are printed at the top of the bag.

Introducing ESSENTIALS

Switch over gradually across 4-7 days, or start straight away. Some extra wind and slightly softer stools are normal in the first week while your dog adjusts to the new diet.

The BOF principle (Behavioural Optimizing Food)

The recipe follows a “natural diet” approach. The high fresh-meat content, low cooking temperature, berries, seeds and herbs, and the kibble size are all designed to encourage chewing rather than swallowing whole.